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Emails can be used to recruit new customers by offering them personalized offers, reassuring them about the benefits and characteristics of your products but also to retain your customers by sending them promotional codes or preview products . Geolocation and local SEO By visiting a place or moving around, the Internet user can be tracked by Google via their smartphone, particularly when they connect to a public Wi-Fi network. Google will send him notifications to encourage him to leave a review or to attract him to a place located near his location.
This is why it is important that your business is correctly referenced . If you have not yet initiated wedding photo editing service a local SEO strategy, we recommend as possible as this will allow you to generate regular traffic to your point of sale or your site. As a reminder your site must now be responsive ; that is to say adapt to any type of device used by Internet users mobile, tablet . “Mobile-first” is a new SEO rule introduced by Google this month. Read our Mobile-First article if you want more information. Mobile ads You can run native ads on mobile via social media, banners, videos, ads , etc.
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To attract your target audiences and drive traffic to your site . This will strengthen your brand awareness and allow you to build relationships at all stages of your sales cycle. Your advertisements must be personalized and above all address your target audience so that your objectives and KPIs are achieved. How to implement an effective Mobile Marketing strategy? Step One Identify your audience and goals So that you can identify the audience that corresponds to your target and therefore to your activity and your products, you must create a detailed description of your ideal customer , also called “a persona.
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