Marketing vs. Sales: What’s the Difference?

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Many people believe that the focus of a business should be on sales . Others argue that focusing on marketing strategies and building your brand will bring better results. However, marketing and sales… aren’t they the same thing ?

Sales and marketing are two very important but different functions . Simply put, marketing involves all the foundations of the sales process. This includes attracting leads and prospects for your business. On the other hand, sales is responsible for "closing the deal", that is, the acquisition of your product or service.



Sounds simple, right?
Often, within companies, there is a lot of competition between on page seo service marketing and sales managers , instead of them working in harmony. Therefore, we have created a table to help you understand their differences:

Sales Team
Process: Focus on the sales process, how to interact with customers, how to answer questions and provide relevant information

Objectives: Achieve sales targets and quotas

Strategies: Phone calls, networking and promotional events

Potential customers (or prospects): Work with existing customers and pay attention to opportunities (leads)

Marketing Team
Process: Focus on explaining the product or service, how much it costs, who will be most interested and where you can communicate with these customers

Objectives: Promote the product, company or brand, communicate its value and attract leads or gain sales through marketing efforts.

Strategies: Paid ads, social media, SEO

Potential customers (or prospects): Obtain new opportunities (leads)

Now that you understand the differences between the two, why should marketing and sales departments work together?
Without marketing, customers and prospects may never become aware of your brand . On the other hand, without sales, your company may not be able to maintain its financial sustainability . Sales and marketing work together to secure business and encourage growth. According to Wherlhouse Advisors, proper alignment between these departments can lead to a 208% increase in marketing results , as well as a 38% increase in win rates and a 36% increase in customer retention .