And this change seemed like it at first

jilhok00019@gma

Will it be replaced with a new match type? Yes and no. Google Ads  BMM modifier What is the change in BMM fit? After the update was announced, there was an uproar in groups related to the internet marketing industry. Marketers themselves love to demonize the changes introduced by the Silicon Valley giant, seeing them as an attempt to extort a larger advertising budget for Google Ads campaigns. we could feel Googles tentacles reaching deeper and deeper into our wallets. Especially when we combine it with the fact that keywords are less and less visible in the search terms report.


However, after further reflection, I realize that it can simplify the management of Japan Phone Numbers 75 Million List ad accounts. From February , Phrase Match will include queries that may have been generated by keywords with a modifier. It is intended to completely replace matching with a modifier by the end of July . What seems crucial about this change is that it will only apply to some queries. In practice, the new phrase match type will take into account word order if this has a significant impact on their meaning.





From now on, both matches will have the same way of matching users search queries and will lead to showing ads in search results that contain the meaning of your keyword. On Googles help pages we can find an example of a company offering removals from Warsaw to Gdańsk. The queries removals company from Warsaw to Gdańsk, cheap removals from Warsaw to Gdańsk will display an ad, but the query cheap removals from Gdańsk to Warsaw will not generate ad views because the meaning of the keyword has been changed.