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Analyze content gap opportunities If there are subtopics that are covered by almost all of the top-ranking pages then they are likely important to readers. Heres how to find these subtopics Paste some of the top-ranking URLs for your main topics into Ahrefs Content Gap tool. keywords Set cross filter to  and  targets Ahrefs Content Gap Opportunity Tool Content Gap Opportunity Tool Results from Ahrefs Here youll see the rankings of these


web pages subtopics for example What is inbound marketing Inbound Marketing Strategy Inbound marketing case there are more. If you were writing a blog post about inbound marketing they would probably make a good H. Note that your goal is not to copy Phone Number List and rewrite top-ranking pages the internet is full of cookie-cutter content that no one is interested in. Your goal is simply to use the top-ranking web pages as inspiration and if they make a good point you might consider incorporating them into your article. It would be better if they were saying something completely wrong. Seize the opportunity to correct misconceptions. Step  Write your first draft







With your outline in hand its time to fill out this skeleton into a rough draft. I mostly write in Google Docs and one immediate benefit is that I can turn the titles I create into actual titles. I just click on the styles dropdown on the menu and adjust them Styles drop-down menu in Google Docs You can also see your outline on the side. An outline of this article as shown in Google Docs From here using your title as a guide write your first draft. The point of this stage is to get it out of the way which means Avoid any interruptions to your writing. Not self-censoring during the writing process.