Addition to the detailed registration of suppliers

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Buscapé also has other risk control mechanisms, such as E-bit Ajuda, which offers a free intermediation service between the retailer and the dissatisfied customer, and Buscapé Protege, a money back guarantee of the purchase, with a ceiling of R$, if the consumer has problems with the product or service. According to Rosely, the system has already been presented to the National Consumer Protection Secretariat and the Ministry of Justice, which were interested in developing a similar model to be replicated in other e-commerce companies. In the manager's opinion, in addition to getting closer to the supplier, the virtual market needs to "know and understand its customer, the related demands.

Seek more information, in addition to requesting and evaluating documents and confirmations, aiming to prevent liabilities". Specific legislation Decree ,/ , which comes into force on May , is the Phone Number List federal government's attempt to improve consumer relations in electronic commerce. Article of the text establishes that collective purchasing sites must clarify the minimum number of customers to execute the contract, the deadline for using the offer and identification of the supplier responsible for the merchandise or service. According to Alexandre Atheniense, it is still too early to point out the effectiveness of the decree in practice.



However, in general, the measures were necessary, as many types of business have emerged on the internet since the CDC came into force two decades ago, and the relationship of trust that should prevail in remote contracting was not always in line with good consumer practices” , ponders. Andréa Seco believes that the new rule could have included the first round of liability for the company that must offer the product or service, to prevent fraud. Expert Thiago Vezzi argues that obligations should be provided for by law and not a decree, under penalty of unconstitutionality. “The big problem is that, according to our system, only the law can generate rights and create obligations”, he comments.