Tencent and Tencent Group can combine

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Tencent’s advantage in producing short dramas lies in the traffic and IP behind them. Tencent, which holds many high-quality IPs, although it is a latecomer, still has the opportunity to catch up with Douyin Kuaishou.  short dramas with its social entertainment platforms, such as WeChat, QQ, etc., and push short dramas while users are using these platforms to attract users to watch. In addition, Tencent can also integrate short plays into its own video platform Tencent Video and video accounts, and promote

short plays through the traffic advantage of its own platform. However, a person in the short drama industry also pointed out that these advantages do not mean a guaranteed win. For example, Byte’s Tomato novel has grown up under the eyes of the online literary giant China Malaysia Phone Number Data Literature through the free model. This war is an all-round battle. In terms of direction, traffic, channels, IP, incentives, etc. all need to be invested, otherwise it will be easy to be left behind or surpassed. For now, Tencent’s multi-talented companies are still in the catching-up stage

and have not yet formed a mature short drama ecosystem. The competition among players from all walks of life is full of excitement. Whether Tencent can break through in the short drama market remains to be seen over time.