Flexibility Make Sure the General Appearance

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That is, in addition to having a website organized at a structural level, the content must be specialized or niche and the information architecture must be based on keyword research . Websites that offer niche content with a level-based structure are easier to classify or position. Let's take an example:audit what on page The previous image shows the example of a website specialized in couples. More competitive keywords are worked on at the upper levels and less competitive keywords at the lower levels that will help achieve the positioning of more terms. This is the ideal structure for content positioning . Review of Content for an Audit Content is another pillar of SEO, but it is closely related to on-page SEO and therefore, it is essential to analyze it.

Some of the aspects to take into account are: Keyword density: If the articles are written for robots and not for users, that is, the keyword density is excessive, it can be considered keyword stuffing and be penalized. SEO optimization of content : Each url is optimized Germany WhatsApp Number Data for a specific keyword. Duplications: Whether or not there is a high percentage of duplicate content on the website. Cannibalizations: That the positioning is not being undermined by working the keywords incorrectly. In order to identify this problem, the following problem comes into play. Search intention: This is perhaps the most important aspect to take into account when developing a content plan for a website.

I show you 2 examples of apparently similar searches that return very different results: If you enter in the search engine: “ Siemens front loading washing machines ”:audit what on page Google understands that you are looking for a single product and therefore shows these types of results. For “ LG Front Loading Washing Machines ” however, it shows product categories:audit what on page It is important to know how to recognize the search intention of each keyword and the most appropriate content to work with it. There are multiple tools that help or facilitate SEO work, however, it is essential to know how to identify the improvements or optimizations that can most positively affect the performance of the website, its conversions and objectives.