product or service. Quality will always trump quantity when it comes to generating leads for BB sales. Want the latest tips on how to use LinkedIn for sales prospecting? Get our Profitable Prospecting newsletter. The Lead Generation Process for BB There are typically stages in the lead generation process: attract capture convert qualify nurture and convert. Attract: in this phase prospects are unknown. rd party events social media etc. Capture: when visitors land on your website you have calls to action to encourage
them to complete a form allowing you to follow up and nurture a Afghanistan WhatsApp Number relationship. This can take the form of a newsletter subscription form offer for a useful free asset offer for a demo or free consultation or even a low-cost paid offer. Qualify: You evaluate the lead's level of interest and fit for your products or services. This can be somewhat automated via forms but it’s also useful to use criteria such as demographics to qualify leads and eliminate those that don’t meet your minimum qualification criteria. Nurture: next you can use calls from your SDR team email and
other communication methods to build relationships with leads educate them about your offering and keep them engaged until they are ready to buy. Convert: As leads are identified as qualified sales opportunities you move them into the sales process. Some leads will progress very quickly depending on their readiness to buy. So it’s important to build a process that doesn’t force them into a cycle that’s too slow.