Audits plans goals and marketing strategies

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Integrating offline and online activities Day Strategic challenges in the face of increasing digitalization How to communicate the brand in real and digital adaptation of the classic psychology tool the Johari Window to current marketing activities  important components of strategic thinking New areas for planning offline and online marketing activities matrix for collecting information and purchases made by customers


The most important ways to build a competitive advantage depending on the companys business model Trust in information sources how does this factor influence the marketing strategy A new model of offline and online marketing communication Cell Phone Number List MARKETING STRATEGY simulation strategy game workshop classes hour market simulation participants divided into teams will plan marketing activities for a product portfolio of various customer groups and for various business models Collecting market information and preparing a marketing investment plan





Operational marketing planning working on marketing budgets and planning in the income statement Winning contracts on a simulated market special negotiation table Reporting results using operational sheets profit and loss account interpretation of marketing indicators KPIs comparison of achieved results with competitive teams indication of sources of success in implemented marketing strategies and awarding prizes to the best team What will we achieve through intensive workshop exercises.