Be Careful Not To Become A Gateway

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That can be internalized by the entire organization and used as a guide when making some difficult decisions. It even surprises them a bit, because for them everything is clear in the voluminous strategic plan (separate executive version) that a team of consultants helped to elaborate, in the last budgets, in the minutes of such off-site session or in any other document It has already been distributed. Worse yet, some don't even find it relevant.
  
As some of you like little phrases," said one. They don't understand the crucial need to have a clear and simple strategic definition to help make and implement critical business decisions. Professors Collis and moible number data Rukstad published (Collis, David and Rukstad, Michael. Can You Say What Your Strategy Is?, Harvard Business Review, 2008) a classic article that hits on the main clues and explains that the message or statement.



The company's strategy must define three elements: objective, scope and advantage . We must begin by specifying the objective where we want to reach, because as the Cheshire Cat replied to Alice, if you don't care where you want to go, "the path you take doesn't matter much either." The next thing is to determine the scopeor, as Professor Luc de Brabandere likes to say, the patio where we are going to play. That is, mark the limits and barriers in which we are going to move.