11 Best Internet Marketing Strategies to Grow Your Business

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The Role of DMPs in the Age of Data-Driven Advertising” (TheRole of DMPs in the Age of Data-Driven Advertising), 68% of respondentssurveyed considers that the DMP platforms are the key to the future of theprogrammatic purchase. In this same study, the potential of a recently adoptedtechnology is observed, but its use has significantly increased. The graphabove shows that 58% of marketing managers said they have started using DataManagement Platforms, DMPs, in the last year or two years. How does a DMPplatform work As in all Big Data systems, data management platforms must notonly be capable of accumulating a large volume of heterogeneous data but, aboveall, work and process them with useful algorithms so that they can reveal theinformation and can be used for its relevance.

To be effective, Data Management Platforms WhatsApp Mobile Number List work in twostages: A javascript code is installed in all the pages of the website fromwhich you want to collect the information. These are known cookies, small textfiles with information that is stored in the user’s browser. Its objective isto identify the user’s behavior during the time he spends in a website: what hedoes, in what links he clicks, how long his visits last, … There are severaltypes of cookies: Cookies that do not require the user’s consent: They arethose used at the technical level. They are necessary for navigation andequipment configuration. Among them are the language, font size or securitycookies that hinder attacks against the website or its users.

Cookies that do require user consent: These are the cookiesof the analytical systems. They help measure user activity and compile browsingstatistics. These are the advertising cookies that manage the frequency andcontent of the ads or the tracking that store information about the users andallow them to display advertising related to their interests. The latter arethe cookies that are installed to operate the DMP platforms. The DMP platformscollect the information and transfer it to the ad servers. In this way, theprogrammatic purchase is strengthened since smarter ads are shown and adaptedto the visitors of said web pages. Benefits of using DMP platforms Some of theidentified advantages of the DMP platforms are: They allow managing multipleonline campaigns through different advertising networks and publishers.