Success of an Email Marketing Campaign

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Email marketing remains one of the most powerful and effective tools for building customer loyalty . In an era dominated by digital, personalizing communication and building lasting relationships is essential. This is why we have decided to give space to a section of our blog dedicated to this topic. Ready to find out how email marketing works? Let's go! Contents of this article Personalization: The Key to the .


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Agencies DIGITAL WEB ITALY Personalization: The Key to the Success of an Email Marketing Campaign Personalization is at the heart of email marketing effectiveness. Using customer data, you can create tailored messages that are targeted with their interests and needs. As highlighted by a McKinsey report , consumers today expect strong personalization and react positively to messages that reflect their preferences . Personalizing an email marketing campaign requires processing a lot of data from a lot of people (obviously all obtained with their consent). In the case of large companies in possession of the data.