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Negative keywords, ads, assets, bids, and account structure. But still, too many advertisers never revisit the location settings they launched their campaigns with. Even if perfect at the time–people move, cities change, and how people search evolves. Make it a point to review and revisit your location targeting in your campaigns at least every six months. A campaign that is performing well may be worth expanding into some new areas. Or a campaign that is struggling may have too ambitious reach as-is. Free guide >> Tricks to Get the Click: How to Write Exceptional Ad Copy How to analyze your location performance in Google Ads Over the years.
Google has changed and hidden its reporting for how your ads perform in different geos. Luckily, you can still see exactly where your ads show the most, their costs, and conversions across different geographic areas. Using the Google Iceland Phone Number Ads location report The most straightforward place to start is the most obvious. The locations report directly within Google Ads is readily accessible from the left-hand menu in a campaign. Sometimes hidden at the bottom of the bar, click “Locations > Locations,” and you’ll see a .
Standard report that includes each targeting region you typed into your campaign settings. google ads location report for location targeting If you’ve only created one location target in your campaign, this is a trivial report as-is. Even if you were to include several, many advertisers get limited value from this screen. Let me tell you the trick. Check off all your targeted locations, and now a new option appears for “Narrow by.” Click Narrow by–and you’ll be amazed at the specificity you can break your Google Ads geo data down. You can break this national data down to the state, county, city, or zip code. Furthermore, you can see data on unique areas like Congressional districts or Nielsen DMAs or areas of interest like Airports and Universities. narrow location in
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發表於 2024-3-6 17:22:36
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