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Step four. Publish your revamped page and also incorporate the 301 redirect(s) Now finally it's time to publish your renewed post/page. If certain old URLs match your new post well, feel free to republish at the same URL. Then you can delete the other post/page and add a 301 redirect to the new post. You may remember that's what we did with our skyscraper technique blog post . We use the URL /skyscraper-technique/ again. If none of the above URLs are a good match for your new post/page, then it's also perfectly fine to apply a three hundred one so that both pages redirect to a completely new URL.
For example, if we were to merge those two Hubspot posts into this guide: ...then neither Madagascar Email List of the 2 URLs above would really fit. It would be better to post it on something like blog.hubspot.com/marketing/user-generated-content/ So, we could do that, then 301 redirect the other two pages to that URL. Easy. Do you want to take this idea even further? Perform one to find pages without traffic from search engines or rankings but that still have links. to your business, remove them and redirect them to a relevant page that is important.
The Merger Procedure Here's what happened to a site's organic traffic after employing the merge method: That's a ~116 percent traffic increase in 12 months! Here is the process in a nutshell: Buy another business or website in your industry. Combine their site with yours using 301 redirects. Brian Dean from Backlinko did this last year. He acquired another one – Point Blank SEO – and redirected it to Backlinko. In fact, he was the one who used this procedure to achieve the results you see in the screenshot above. But before you start shopping each and every website you can get your hands on, understand this: Being successful with this method is not as simple as purchasing any old website and spending three hundred and one to redirect all the pages to your homepage.
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