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Like your homepage. You’ll also want to get some external links pointing in – more on that in the promotion section below. Optimizing your content for social Part of what makes content shareable is the content itself: Is it truly helpful? Does it make people feel something? But once you’ve got that down, you also need to make it really easy for people to share your content. Here are some tips to get more shares out of your cornerstone content: Get some social buttons on there so people can share it with one click. There are lots of plugins available to make this easy, and if you have the resources you can customize or develop your own. Keep the buttons visible.

social media buttons Via WordPress When creating your content, don’t just think about who Benin WhatsApp Number might read it – think about who might share it. Consider quoting or referencing influencers in your industry who might be inclined to share the content with their followers. Consider creating images or videos that encapsulate your content, optimized for different social platforms. For video, choose an appealing thumbnail image; smiling people tend to do well. An appealing featured image for Twitter, Facebook, etc. should be colorful and on-brand. Finally, don’t just rely on organic social promotion – more on this in the next section. Optimizing for action Like I said above – your cornerstone content shouldn’t be sales-y.





It’s OK if people visit your content and don’t immediately become customers. Don’t expect a bangin’ conversion rate at this stage of the funnel. That said, don’t shut down the possibility of visitors becoming customers! There’s room in your content for some low-friction, next-step offers. For example, you might want to implement an exit-banner campaign – don’t do it in a way that interrupts users, but when people are moving to leave your site, you can show them a pop-up that incents them to join your email list (maybe offering, say, 20% off their first order if they sign up). exit popup example Also,