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These are Featured Snippets . They are useful because they highlight answers that have clear relevance to what is being asked and above all they become decisive when Google is addressed vocally. The system's response begins by proposing Featured Snippets. WHAT ARE FEATURED SNIPPETS? Technically, Featured Snippets are defined as those boxes found in the SERP pages of the search engine that provide an exclusively organic response to user requests. This is shown on the screen in a concise and summary manner and includes a series of information that is deemed useful for the purpose of providing a valid and exhaustive result to the request made.
Specifically, snippets can be indicated in the form of text, tables , lists and be WhatsApp Number List accompanied by supporting images or videos . Another way to indicate snippets comes from the fact that they are usually positioned at the top of SERP pages: for this reason they are also defined as results in position zero ("position 0"). An advantage is that the presence of snippets on the first page does not cause any results to climb on the second page, thus maintaining the normal Snippets can also be part of a specific SEO strategy and promote better positioning of one site over another.
The purpose of the box snippets is to make life easier for the user, saving him a few steps and a few clicks to receive answers to questions in a concise and immediate form. These tools will certainly find further space and will be further developed, but they can already enrich the strategy, to the point of becoming, in the future, an integral part of SEO and beyond. Also because, it is worth remembering, a snippets box that appears in position zero is more likely to derive directly from one of the URLs proposed on the first SERP page of the results. Statistically it has been established that 70% of Featured Snippets derive from sites positioned in the first twenty positions of the results pages displayed by the search engine.
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