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Have you ever heard of Black Hat SEO ? This is a page optimization practice that practically disregards Google's principles and recommendations for improving websites. Because of this, this is a practice you should never work on! However, it is important to know what Black Hat is, so that you never work with these harmful techniques. If you follow the posts about SEO on our blog, then you know that being in the initial positions in organic search is fundamental. But now imagine not being in any position? Circumventing search engines can result in your pages being penalized, moving them further and further down. It's as if your brand doesn't exist in the digital environment. Black Hat SEO, and its techniques, focuses exclusively on search engines and not on the user experience. This way, your page will not be suitable for receiving visitors and will not be a reference in the market. Basically, we can say that Black Hat SEO is a shortcut to try to improve the positioning of your website, but it does not seek to improve its conversion. And worse than that, your marketing work can be lost in a short time.
In the article we prepared, you will better understand what Black Hat SEO is and what NOT to do when optimizing your pages. Good reading! What is Black Hat SEO? We can say that Black Hat SEO is the dark side of the SEO force . These practices aim to increase content positioning, but in a non-sustainable way. People who use this type of strategy are Colombia Mobile Number List more concerned with optimizing content and focusing only on search engines, disregarding the user experience. It is even possible to place your pages in the top positions using Black Hat. Black Hat SEO However, search engine updates will place your pages increasingly in lower search positions, until the moment your brand no longer appears to the user. Therefore, it will be necessary to find new ways to circumvent Google's rules. This cat and mouse game is extremely harmful to your page's SEO, as it makes it impossible to build a long-term legacy.
In this case, the best thing would be to invest time and money in learning how to do quality SEO, right? The answer is definitely YES! Now, let’s learn more about the main features of Black Hat SEO. 1 – Violates search engine guidelines Black Hat SEO tactics violate Google guidelines . And in many cases, they are exhaustively referenced in these guidelines as the practice you should not do. 2 – It is based on manipulative techniques Black Hat SEO basically works by manipulating the Google algorithm to improve the ranking of your pages. Simply put, if a tactic is designed to make Google understand that this site provides more value to users than it actually is, that domain uses Black Hat SEO techniques. 3 – Quick wins Many of the strategies involved in Black Hat SEO are entirely focused on exploiting loopholes in Google's algorithm that can lead to improved rankings without much work. Some of these practices can even bring a positive result to the user. However, these positive results are short-lived. This is because Google is constantly improving its algorithm to provide the best results to users.
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發表於 2024-2-29 18:23:06
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