If you can reduce unnecessary advertising costs

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In the first place, the operation of listing advertisements should not be left unattended. If you leave it alone, you won't notice the unnecessary clicks (charges). Please check your "Search Queries" regularly and set " Negative Keywords " for those that seem to be of low relevance .  you will be more cost-effective. You can also use your free budget to invest in new keywords. Three points to keep in mind when listing advertisements Finally, I will explain three points to keep in mind when listing advertisements. Points to note about listing ads Understand advertising screening criteria Be careful of trademarked keywords Don't leave operations to advertising agencies Understand advertising screening criteria Your ad will not be displayed unless it passes the review . Be sure to keep in mind the bare minimum of prohibitions in advance. The following are points that often result in disapproval during screening.


Please try to reference. Example of disapproval of advertisement review list of phone numbers Superlative expression of advertising Violation of Pharmaceutical and Medical Devices Act Disapproval by landing page Use of symbols and punctuation The screening criteria differ slightly depending on the advertising medium, so please check below. (Reference: Google Advertising Policy Help "Advertising Policy" ) (Reference: Yahoo! Advertising Help "Advertising Standards: Table of Contents" ) Be careful of trademarked keywords Keywords (names) that are registered as trademarks may cause problems. For example, if you use a trademarked keyword in your listing ad, it is not uncommon for the company that owns the trademark to request that the ad be taken down. If you include a competitor's product or service name in your listing advertisement, you should be careful as there is a risk of trademark infringement . If you are unsure, consult a specialist such as a lawyer. Don't leave operations to advertising agencies.



Advertising agencies basically have a large number of clients. It is not uncommon for agencies to operate advertising for dozens of companies with one person in charge. Therefore, clients with a large advertising amount tend to be prioritized . Don't be complacent just because you're leaving it to a professional. Check the report (distribution results) submitted by the advertising agency, and be sure to check how the PDCA cycle will be carried out from now on. summary This time, we have provided a comprehensive explanation of how listing advertisements work and how to operate them. summary Listing advertisements are advertisements that are displayed in conjunction with search engine search results. There are two main types of listing advertisements: Google and Yahoo! Listing ads can be distributed immediately with a daily budget of 1,000 yen and can be stopped immediately. Monthly costs range widely from 100,000 yen to tens of millions of yen or more, and vary depending on the size of the company. After knowing the tips and precautions, we will improve to produce better results. Listing ads are an effective means of not only attracting customers but also gaining conversions. Let's improve not only advertising operations but also the content of the homepage to achieve higher performance.