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In the VK advertising account in “Geography”, indicate a point on the map and select the “Happens regularly” option. Your advertisement will be seen by people who live or often visit the store. Time targeting The advertiser sets the ad display time. Some products do not need constant advertising. You can set the time period when the ad will be shown. At night, there are fewer users on the network some advertisers turn off advertising in order to reduce the consumption of advertising budgets. Time targeting can also be combined with geotargeting. For example, an advertisement for lunch delivery near an office building may appear an hour or two before the lunch break.

Behavioral targeting This type of targeted advertising is based on user behavior online and their search engine queries. The system uses cookies and constantly stores the user's search history, analyzing the pages he visited. The algorithm calculates demographic and Web Development Services geographic data, age, occupation, interests of each person. This is how a user portrait is formed. Targeting by interests When setting up advertising, you need to take into account the interests of users if this will help narrow the circle of your target audience. You can target ads to users based on their hobbies preferences in music applications thematic groups in which they belong.



In your advertising campaign settings, you can combine the following types of targeting to more accurately target your target audience. If you find it difficult to understand the target, sign up for the “Updated course VKontakte Target”. You will be taught how to prepare and launch advertising, select the right target audience, work with analytics services and much more. Sign up, you can watch the lessons for free for  days, and only then decide to purchase the full course. Setting up and launching targeted advertising.