How to increase re-sales? Steps and Tools

tasnuba12312543

Many business owners are focused on finding new customers: more sources of advertising, more sales. But few people think about how to turn a new buyer into loyal and permanent. And in this is the just ocean of opportunities for any company.

Because of all:

    Keeping a customer is always cheaper than attracting a new one. Whoever bought from you is once more simple to sell.
    Regular customers bring more profit.

And this fact confirms the CAC formula – Customer Acquisition Cost. It shows how much you conditionally spend to attract a new buyer.

A clear example of calculating the formula:
How to increase re-sales?

Repeated sales is a topic that i s not shopify website design  much attention paid to this. Therefore, we write about what to do to get the maximum benefit from your promotion investment.

    1. Asser the customer base

This can be done in different ways, the main thing is not to buy a ready-made base. Sending spam to people who don’t know you is the worst waste of time and money.

Your data collection options:

    When placing an order online through the cart, the user enters his data: mobile number, e-mail.
    Through the form on the site. For the user to want to leave contact details, you need to make a profitable offer: give a discount on the next order, give something. Or offer him to subscribe to the newsletter with useful content.
    Through social networks. The user place an order when accessing through Direct and indicates all the necessary data for this. The main thing is not to forget to transfer them to the base.
    KIZ on the site or in social networks. This is a small quiz (scandina) on a specific topic, the user answers questions and, to get a bonus or answers, leaves his contact, for example, e-mail.

    I GUY! You can also collect the client base offline. For example, when applying a loyalty card in your store, the client needs to leave his mobile number or e-mail, where you will later send a newsletter/notification.

    2. Segment the customer base

Segmenting an audience is to divide customers into different groups according to certain criteria in order to make individual offers in the future for each segment. That is, only what is interesting to him, and not everyone.



You can divide this:

    Half on the floor. If you have a significantly different assortment, for example, women's and men's clothing.

    by location. Your newsletter about the opening of another store in Minsk is unlikely to interest a client who always makes purchases exclusively in the Baranovichan branch.

    By the number of orders and the prescriptions. This category of customers can be further divided into beginners, active and potential. The first just left personal data on the site, but have not yet made an order. The second made 1 purchase, but are constantly interested in your product and visit the site. And the third made 1 purchase and no longer returned.

Remember: the better you know the client, the more opportunities you have to segment on many, many groups. So, the chances of increasing re-sales.

    3. Use auxiliary tools to stimulate re-selling

After you have divided the customer base into segments, it’s time to move to the auxiliary tools – running e-mail newsletters and sending SMS notifications. With their help, you will make your customers individual offers.
How to increase re-sales?

Source: https://seo.ru/blog/email-rassyl ... velicheniya-prodzh/

As a return in 2018, Campaign Monitor conducted a study and found that email as a channel of communication with customers shows the highest ROI - the ROI ratio of ROI.

E-mailing allows you to form the trust and image of an expert. And SMS is used as reminder and notifications about important news and promotions. Accordingly, the content should be different from each segment.