標題: Content marketing does NOT stop at generating quality [打印本頁] 作者: rakib00147@gmai 時間: 2024-3-9 14:45 標題: Content marketing does NOT stop at generating quality Win – Win The agreement must generate a benefit for both parties, ideally for the relationship to be medium and long term. Do you dare to share with us more strategies and actions to get collaborators through social networks?Content marketing or the philosopher's stone Jose Manuel MARKETING ONLINE 10 Comments Index of contents Definition With professionalism… What is it for? Through? Magic formula? Where to apply it… Measurement Conclusions This week we delve into one of the lines of marketing that is generating the most debate, “trending topic” if we were to talk on Twitter , and which generates countless posts daily among professionals in the sector; because for more than a year it has become a key piece on which every online marketing strategy must revolve : content marketing.
It is evident that when “gurus” and non-gurus speak, debate, give their opinions Phone Number Data and present quality content on the same issue, it is a fundamental issue. But is it really that philosopher's stone that is going to increase traffic to our website, or is it simply about doing things as they should be done or as they have always been done? We are going to try to clarify these and other issues. Definition As a first step, we are going to give a simple definition of what we understand by content marketing: [box]“ The development of quality content, integrated into a marketing strategy, which provides differential value, with free access and without asking for anything in return, whose objective is to attract new customers, retain existing ones or generate purchase of products or services ”.
With content marketing we are “educating” our visitor, informing them about who we are, what we do, how we do it, what we contribute, because we are references... to get them to “trust” our brand and thus be able to establish a long-term relationship that generates future exchanges. With professionalism… and interesting content for our visitors and/or clients. Content marketing is NOT about using advertising or creative language. Content marketing is NOT having the “gift” of words or writing. Content marketing must also be carried out professionally, under the guidelines of traditional marketing, and within an online marketing strategy.
